83% of marketers find location-based data for ad targeting valuable
but only74% of those think the data available is accurate*
*Source: LBMA 2018 Global Location Trends Report
One:
Audience Segmentation
Use real-world geometry to analyze historic mobility patterns and build location-derived audience segments.
• Identify and target the right consumer
• Optimize based on location behavior
• Determine uplift
Frequent mall visitors
Coffee shop customers
Sports venue visitors
Two:
Real-time location targeting
Granular location data enables you to define exactly where and when a consumer should be targeted.
• Define a target location and its precise shape
• Harness detailed context inside a chosen location
• Reach consumers at the optimal moment
Your indoor location signal can be mapped to the building floor plan, right to the store.
For example, you know when they enter a major mall.
Three: Attribution
Precise location data can help track campaign effectiveness.
• Map the relationship between ad display, store visits and purchases
• Create actionable insights for future campaigns
Frequent mall visitors
Coffee shop customers
Sports venue visitors
Total numbers of location visitors
Discover how precise real-world geometry gives you the context you require to create personalized consumer experiences, so that fewer dollars go to waste.
- Learn how to enrich your data science and algorithms with global, robust and precise location data
- Learn how to trust location data with HERE, your neutral partner with global scale
- Step into the future of advertising with location